
WHAT WE OFFER
CONSULTING
We provide expert guidance to organisations seeking to integrate ethical thinking into their use of AI. From policy development to risk assessment, our consulting helps clients identify ethical blind spots, strengthen accountability, and design technologies that align with human values and local contexts.
COURSES
Our courses provide practical and thought-provoking entry points into AI ethics. Current offerings include Introduction to AI Ethics, Aligning AI with African Values and Ethical Design. We are continually expanding our portfolio, and if your team requires a tailored course, we can design specialised training to meet your needs.
ABOUT
EthicEdge
EthicEdge is a consultancy dedicated to advancing ethical AI across the African continent. With strong academic foundations and a deep understanding of the ethical dimensions of emerging technologies, our team brings some of the most advanced expertise in the country.
EthicEdge combines a global awareness of AI ethics with a unique focus on African realities, grounding our work in local histories, values and futures. We believe that ethical innovation must reflect the contexts it serves. Through research, teaching and advisory work, we aim to shape conversations and technologies that prioritise fairness, human dignity and social responsibility.
MEET OUR DIRECTORS

Dr Cindy Friedman
PhD Philosophy of Technology (Utrecht University)
MA (University of Pretoria)
Cindy Friedman-van der Westhuizen is a specialist in the ethics of emerging technologies, with a particular focus on artificial intelligence and robotics. She earned her PhD from Utrecht University as part of the internationally recognised Ethics of Socially Disruptive Technologies (ESDIT) consortium, where her research explored the ethical challenges posed by humanoid robots. Cindy is an active member of the Centre for AI and Digital Policy (based in Washington D.C.), and has also taught extensively within courses on the ethics of technology and AI at both Utrecht University and the University of Pretoria. She combines deep academic expertise with practical training experience, helping organisations navigate the moral complexities of AI with clarity, confidence, and critical insight.

Dr Kristy
Claassen
PhD Philosophy of Technology (Twente University), MSc Philosophy, Technology & Society (Twente University)
MDiv (University of Pretoria)
Kristy Claassen is a researcher and lecturer with extensive experience in higher education and academic research, specialising in AI ethics. She holds a masters both in both philosophy and theology, focused on technology. She completed her PhD at the University of Twente as part of the Ethics of Socially Disruptive Technologies (ESDIT) consortium. Her research focuses on the intersection of Ubuntu philosophy, moral change and artificial intelligence, bringing African contexts into dialogue with global debates on AI ethics.

Dr Brian K.
Masinde
PhD Responsible AI (University of Twente)
M.Sc Statistics and Machine Learning (Linköping University)
B.Sc. Mathematics and Computer Science (JKUAT)
Brian K. Masinde is a researcher specialising in the ethical and responsible development and use of artificial intelligence, with a particular focus on geospatial data, geoAI, privacy, and bias. He completed his PhD at the University of Twente, where his research examined ethical challenges in data-driven technologies and their societal implications.
Brian holds a Master’s degree in Statistics and Machine Learning from Linköping University. With a strong technical background in machine learning, statistics, and data analysis, he brings essential technical expertise to the EthicEdge team, helping to bridge ethical theory and the practical realities of AI system design and deployment.
Advisory Committee
Our Advisory Committee provides independent, expert guidance to support EthicEdge’s strategic direction and intellectual integrity. Composed of leading academics and thought leaders, the committee offers critical insight on emerging ethical challenges, reviews key areas of our work, and helps ensure our approaches remain rigorous, relevant, and grounded in the latest research.

Prof. Sven Nyholm
Sven Nyholm is Professor of the Ethics of Artificial Intelligence at LMUMunich. He is also Principal Investigator for the Ethics of AI at the Munich Center for Machine Learning. His books include Humans and Robots:Ethics, Agency, and Anthropomorphism (2020), This is Technology Ethics:An Introduction (2023) and The Ethics of Artificial Intelligence: A Philosophical Introduction (2026).

Prof. Emma Ruttkamp-Bloem
Emma Ruttkamp-Bloem is a philosopher of science and technology, an AI ethics policy advisor, and a machine ethics researcher. Currently at UP, she is the UNESCO Chair in AI for Community Resilience, Head of the Department of Philosophy, and a senior faculty fellow of the African Institute for Data Science and AI. Emma also leads the AI ethics group at the South African Centre for AI Research (CAIR). She is the current Chairperson of the UNESCO World Commission on the Ethics of Scientific Knowledge and Technology (COMEST), a member of UNESCO’s AI Ethics Experts without Borders Network, and joined the WEF’s Global Future Council on Autonomous Systems in 2025. She has been a member of the Global Academic Network, Centre for AI and Digital Policy, Washington DC since 2023, and has worked on AI governance projects with the African Union Development Agency and the African Commission on Human and People’s Rights. She is a scientific advisor for the African Centre for AI, and a member of the international advisory board at the Global Centre for AI Governance. She is a member of various other international AI ethics advisory boards ranging from academia (e.g., the Wallenberg AI, Autonomous Systems and Software Programme Human Sciences, hosted by Umeå University, Sweden), the inter-governmental sector (e.g., WEF and UNESCO), to the private sector (e.g., SAP SE, EthicEdge). She is an associate editor for Science and Engineering Ethics.

Dr Karabo Maiyane
Karabo Maiyane is a researcher, senior lecturer, and Head of Department at the Department of Philosophy at Nelson Mandela University. His research interests include the societal impact of emerging technologies, with a focus on AI applications in healthcare, warfare, education, and the creative sector. He holds a PhD in Philosophy from the University of Pretoria, where his doctoral studies examined the intersection of AI ethics and society. Dr Maiyane’s broader academic interests include the ethics of technology, just war theory, ethics of care, healthcare ethics, and African philosophical traditions. Some of his notable contributions include two book chapters: “Robots and Dignity: An Afro-communitarian Argument in Eldercare” and “Autonomous Weapons and the Future of Warfare in Africa,” and a commissioned report on the impact of AI in the cultural and creative sector.

Dr Paige Benton
Paige Benton is a postdoctoral research fellow at the African Institute for Epistemology and Philosophy of Science (ACEPS) at the University of Johannesburg. Her research sits at the intersection of political philosophy and the philosophy of technology, with a focus on liberal democratic theory, digital justice, and the politics of artificial intelligence. A central concern of her work is how emerging digital technologies erode the conditions that democratic citizenship requires. Dr Benton is Co-PI of the three-year project Safeguarding Democracy in the Age of AI. She serves as Co-editor of AI & Society’s Topical Collection on Indigenous Knowledge Systems and AI, and as Co-chair of the Special Interest Group on the Political Philosophy of Engineering and Technology for the Society for Philosophy and Technology. Her published work appears in TOPOI, Technology and Regulation, and Communications in Computer and Information Science. She has contributed to policy processes at the T20 South Africa and was an invited panellist at the United Nations Office for Digital and Emerging Technologies’ Round Table on Data Commons and Inclusive Data Capital.
OUR COURSES
01 /
INTRODUCTION TO AI ETHICS
This course lays the foundation for understanding ethical AI in a rapidly evolving world. We explore how different ethical frameworks shape decision making in AI design, deployment and governance, using real-world case studies, practical tools and critical reflection. Whether you're new to AI or looking to embed ethics into your work, this course offers the grounding you need to engage responsibly and confidently.
04 /
AI ETHICS FOR EDUCATION
This course helps educators navigate the promises and pitfalls of AI in the classroom. We explore how AI is reshaping teaching, learning and assessment, alongside ethical challenges like bias, privacy and academic integrity. With a focus on African contexts, participants gain the skills to use AI critically and creatively while keeping human dignity and educational values at the centre.
02 /
ETHICAL AI
DESIGN
This course takes a proactive approach to AI ethics, showing how to embed values like fairness, dignity and accountability into design from the start. Using the EthicEdge Design Cycle™, alongside case studies and hands-on methods such as ethical design sprints and dilemma labs, participants learn to shape AI systems that are responsible, sustainable and human-centred.
05 /
AI REGULATION & POLICY
This course provides a practical introduction to the fast-changing world of AI regulation. Participants examine key legal and policy frameworks from around the world, alongside emerging African approaches, to understand how rules shape the development and use of AI. Through interactive discussions and applied exercises, the course equips learners to evaluate, adapt and implement ethical and effective AI governance in their own contexts.
03 /
AFRICAN AI & ALIGNMENT
This course reimagines AI alignment through African contexts and ethical traditions. Drawing on frameworks like Ubuntu and relational ethics, participants explore how AI can reflect justice, dignity and community well-being. Through case studies and futures thinking, the course equips learners to recognise whose values AI reflects and to design systems that are culturally grounded and inclusive.
06 /
PERSONALISED COURSES
AI is reshaping every sector, from health to religion to public life. If your team needs a tailored learning experience, we can design a course that speaks directly to your context. Our personalised courses draw on global expertise and African perspectives, ensuring that training is relevant, practical and aligned with your organisation’s needs.




















